SWOT Yourself and Your Competitors

Critical assessment of your own company, and then of your competitors, is key to the continued success of your business. Many small business owners are so involved with running the business that they often think they don’t have time for such “MBA silliness.”

But, try devoting a quiet hour to a SWOT (strengths, weaknesses, opportunities, threats) analysis for your company, and then for your main competitor.

Visit the PaySimple SWOT Page for a simple template, and basic instructions on how to approach the analysis.

You may be surprised at what your analysis reveals.