Help for Your Website Product Pages

If you use your website to sell products, you know how critical it is that your product pages are not only informative, but also persuasive enough to turn a browser into a buyer. Studies show that only 3% of online shoppers convert to buyers, so you need every edge you can get.

A new whitepaper sponsored by Adobe (a company that makes web design and marketing software) and written by the e-tailing group (an e-commerce consulting company) provides some insightful help for improving your website product pages.

Called Perfecting the Product Page, the whitepaper first looks at research around the types of media used in product pages over the past ten years. For example, in 2002 71% of product pages used product recommendations and by 2010 98% did. Use of a “share” button didn’t become available until about 2008 when 28% of product pages used it, but had become mainstreamed by 2010 when 75% of product pages used it.

The paper then goes on to look closely at product page guidelines and decision making with six “showcases” that provide analysis of individual web product pages, complete with pictures. The six topics are: Product Page Strategies, Imagery Standards, Category-Centric Tools, Video and Product Recommendations.

If you do sell products online, you should definitely take the time to read this whitepaper. Even if you don’t the topics covered are helpful for any website used to promote your business.

Download Perfecting the Product Page now.