Learn the Basics of Search Engine Keyword Marketing

As a small business owner in the 21st Century, you probably have a website. You probably also use Search Engines to find information on the web. If you do, you understand the marketing power of combining the two so that customers using search engines to find the types of products or services you offer will find your company.

A great primer on search engine marketing is available from WordTracker—a well regarded company that sells a keyword research tool. To learn about everything from researching keywords to making changes to your website so that you will show up in the search engines for those keywords, watch their 7-part video series:

• Search Engine Success Starts with Keywords
• Assess Your Market with Keyword Research
• How to Build an Effective Keyword Strategy
• How to Optimize Your Web Content
• Pay Per Click (PPC) for Testing and Profit
• How to Use Keywords in Linking Text
• Expand into New Markets(and Beat Your Competition)

If you’d rather read than watch, they also offer a very good Keyword Basics Guide—that you can download in .pdf format here.