Guerrilla Marketing

The term “Guerrilla Marketing” was first coined by Jay Conrad Levinson in his 1984 book “Guerrilla Marketing.” The basic concept of Guerrilla Marketing is a perfect fit for small businesses-- Using time and energy and imagination instead of money as the basis of marketing efforts.

A successful Guerrilla Marketing Campaign is innovative, creative, and inventive and uses the every day in a new or interesting way— It makes the target smile at its brilliance and creates a connection to your brand.

To learn more about Guerrilla Marketing, read the overview on Levinson’s website What Is Guerrilla Marketing? Or watch a 2 minute video interview of Levinson discussing it.

The Wikipedia entry on Guerrilla Marketing is also very informative, providing an overview, examples, techniques and resources.

To put Guerrilla Marketing to work for your small business, try these resources:

• 100 Marketing Weapons from Levinson’s website, or any of the other articles available from the site.
• 48 Guerrilla Marketing Tips from Top PR Pros, from American Express OPEN Forum
• Top 5 Guerrilla Marketing Strategies in a Blog post from Ethan Lyon on Sparxoo.com.
• 5 Guerrilla Marketing Tips and a Cool Movie from Mitch Meyerson.

Note-- Many of these sites are designed to sell you products and services, which is not surprising as they practice the Guerrilla Marketing they preach. This post is not a recommendation for or endorsement of any of the products or services offered.