Find Out How Much You Can Spend to Acquire New Customers

Acquiring new customers—whether via telemarketing, PPC online advertising, print, radio and television advertising, or word-of-mouth—is an important part of every business.

To do it effectively, you need to know the answer to these three questions:

• What is the lifetime value of a new customer?
• How much did I spend to acquire that customer?
• How long a pay-back time can I afford?

Having the answer to any two of the above, allows you to solve for the third. Once you have a solid understanding of what you can afford to spend, then you can start assessing your advertising and marketing options, and grow your customer base cost effectively.

Try the Customer Acquisition Calculators on PaySimple’s website, to help you analyze your efforts, and determine your optimal spend per acquisition and payback time.