Calculate ROI for Marketing Campaigns

Sometimes a new marketing idea sounds so great, that small business owners don’t really take the time to think about cost and return before jumping in—that’s just asking for trouble.

While there is certainly a value to the brand awareness that comes with a marketing campaign, it’s a good idea to treat that essentially non-measurable benefit as a bonus, and to make marketing decisions based on ROI (Return on Investment), which can be tangibly measured.

The next time you are contemplating a new campaign, use the Marketing ROI calculators on PaySimple’s website, to determine how much you can affordably spend, what your break even point is, and where you begin making a profit.

Customer Acquisition Cost Calculator

Customer Acquisition Break Even Calculator