Before you begin a social media campaign, here are some thoughts on creating a natural, authentic impression….

I came across your writing here from your posting on the Dosh Dosh site after you commented on the posting about Twitter and the extent to which people can build real relationships using Twitter. I just wanted to let you know that I totally concur with the comment you made, and that there is something about the depth, sincerity and intimacy of the rare connections made on Twitter in a one to one way that make it an interesting medium for me - far more than the cold (for want of a better word) up-dates that abound, which do very little for me. Your point about always having time for a more intimate, real connection that answers a specific one on one issue has far more resonance, and I was just struck by the way you worded your response - hence wishing to send my own response directly to you know. Almost proves the point somehow ……. Enjoyed your post here too.

All the best

Tamsin

Authentic businesses, like paysimplers, generate their profits through the pursuit of a profound and positive purpose. It is the positive purpose that staff and customers find engaging when compared to the more conventional business model of transferring wealth from the population and the environment to a few senior executives and shareholders.