Posted by Eric Remer

Why do you do what you do? This was a question a good friend asked me during a recent trip to NY. Why? Such a simple question, but also a question that most of us fail to focus our energy on. Most of us can tell you what we do. How we do it. But very few can answer the question of Why? Why do we do what we do? Not just in business, but in life? To me the question and the answer cannot be segmented between business and other parts of our life. The question is simple. Why do I get up in the morning and do what I do?

I have known the answer for some time, and though it has created clarity for me and driven my daily decisions. I have often failed to communicate my purpose clearly enough to enable those around me to take this vision to the next level. So what is my Why? Simply stated it is “To create platforms that help stars to shine.” In every aspect of my life, every moment, every segment, I focus on creating platforms and environments that enable stars to shine. The more stars that begin to shine, we all benefit from the incredible energy, wisdom, and love that these stars bring to the universe.

But what are stars? We are all stars, yet very few of us are willing to shine. I mean really shine. My definition of shining is living authentically as the greatest version of ourselves at every moment of every day. To me, in what I am focusing my energy on today, I have created a platform, an environment that allows and supports at the highest level, the incredible people “stars” who dedicate themselves to growing as people and professionals every day, to truly shine. In turn that collective energy comes together to create a platform that allows other groups of stars to shine.

At PaySimple, we focus all of our collective energy upon the small businesses of America. As those small business “stars” shine, our collective hopes, collective dreams, and collective energy of our universe evolves and grows. We create platforms that Simplify and Empower the lives of small business owners. Why? The impact these stars have on all of our lives is much greater than most of us realize. Over 50% of all private sector jobs are employed by small businesses. Over 70% of all net new jobs over the past decade were created by small businesses. Small businesses help people live the lives they aspire to. That is powerful.

Why do small businesses do what they do? More than a third of small businesses don’t make it 2 years, more than half don’t survive 4 years. In spite of overwhelming odds of long term success, these stars continue to shine and follow their passions, their dreams, their visions to create something better for themselves, their families and their communities. They are the creative force of America and the world.

If I can help to create platforms to enable these stars to shine, the answer to my Why is as simple as the question.

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