Category Archives: Marketing
How to launch an online fundraising campaign for free using only a blog and a Facebook page
If you’re a nonprofit just starting out in social media, you can launch a very effective online fundraising campaign for free using only a blog and Facebook. Mastering these two tools will help you to build the framework for future online fundraising strategies.
According to the 2011 Nonprofit Social Network Report, 92 percent of all nonprofits use at least one commercial social network and 89 percent of them use Facebook. A survey commissioned by Idealware also found that 84 percent of nonprofits were effectively using blogs to enhance existing relationships with donors.
Continue reading…
How to improve your customer service experience
From the first marketing messages prospective clients see to the first question asked when they need help, your goal should be to create an experience that is as simple and as convenient as possible. However, it’s not all about having the best call center technology or being staffed to the brim—for small businesses, this is not reality. Great customer service starts with the customer’s experience with your company, which means not just being focused on happy customers, but a happy team.
Here are 7 tips to keep in mind to empower your customer service representatives: Continue reading…
What’s in a logo
I see a lot of logos and brand personalities in my job. Heading up the partner management team, I not only get to work with the brands of major corporations, but also get to see them apply those brands to new products and create new logos for them. These companies have spent a lot of time and resources perfecting their logo, which are seen internationally and represent the core of their brand.
But what are small businesses to do about a logo? You obviously care about how your company is viewed and remembered by customers. So do you hire an expensive brand agency to craft your all-supreme logo? Throw something together in Paint just so you have one? Not quite. Here are a few guidelines to go by.
Get a professional. In general, yes you should absolutely get a professional person or service, but there are many inexpensive options out there. You can also use some free do-it-yourself tools to try a look out. Here are a few: Continue reading…
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