Author Archives: Evan Berlin
What’s in a logo
I see a lot of logos and brand personalities in my job. Heading up the partner management team, I not only get to work with the brands of major corporations, but also get to see them apply those brands to new products and create new logos for them. These companies have spent a lot of time and resources perfecting their logo, which are seen internationally and represent the core of their brand.
But what are small businesses to do about a logo? You obviously care about how your company is viewed and remembered by customers. So do you hire an expensive brand agency to craft your all-supreme logo? Throw something together in Paint just so you have one? Not quite. Here are a few guidelines to go by.
Get a professional. In general, yes you should absolutely get a professional person or service, but there are many inexpensive options out there. You can also use some free do-it-yourself tools to try a look out. Here are a few: Continue reading…
A Cashless Nation?
As I sit here on a flight from Denver to New York on Frontier Airlines, I’m reminded of just how much traveling has changed in the past few years. And I’m not referring to the hassle of airport security, the mad scramble to board to ensure your carry-on bag makes it on the flight, or long delays due to weather, air traffic control, or any one of the number of other excuses for delayed air travel. I’m talking about the way we pay for things while on the road – for business or for pleasure. It was only a few years ago that we needed thick wads of cash to travel anywhere. The ATM was a pre-requisite pit stop before any form of travel. But how times have changed… Most airlines now operate a “cashless cabin,” so if you’re starving on a cross country flight and don’t have a credit card, you’re simply out of luck (and not everyone is happy about it). Have you taken a taxi in a major city recently? Integrated credit card terminals are now standard in big cities like New York as well as smaller ones like Denver. While some cab drivers are more receptive to the idea than others, it sure has made life a whole lot easier for travelers. Here in Denver, the vast majority of our downtown parking meters take credit cards. If you’re running around town … Continue reading…
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